Vinish Joshi has joined RK Swamy Media Group as vice president – North and East. He will be responsible for the integrated media offering. Based in New Delhi, he will be part of the management team at RK Swamy Media Group, according to an official statement.
In his last assignment, he was heading Mediacom’s Delhi office for over six years.
On the appointment, Sandeep Sharma, president, RK Swamy Media Group, said, “We look forward to Vinish strengthening our Delhi and Kolkata operations and growing the business. His marketing and media agency experience along with his understanding of digital media will help in enhancing our integrated media offering to clients.”
Joshi said, “I am delighted to be given this opportunity and look forward to be part of an agency that has a clear vision of growth and a result-oriented culture.”
Joshi has over 19 years of experience, having worked with Shaw Wallace, ABP and Spicejet, besides agency stints at JWT, Lintas and Mediacom.
R K SWAMY Media Group has been profiled in Impact Magazine as part of their “Agency Of The Fortnight”. The article encompasses everything R K SWAMY Media group, as an agency, stands for.
THE PEOPLE & PRACTICES
SANDEEP SHARMA, PRESIDENT, R K SWAMY MEDIA GROUP
K SATYANARAYANA, SENIOR PARTNER, MEDIA DIRECTION
PARTHA GHOSH, GENERAL MANAGER, MEDIA DIRECTION
GAUTAM RAJGOPAL, GM-TV BUYING
D RAGHUNATHAN, GM & NATIONAL BUYING DIRECTOR-PRINT
V R PADMANABHAN, GM (SOUTH) ROHINI GAUTHAMAN, GM (NORTH)
VISHAL SINGH, GM, DIGITAL DIRECTION
TYRONNE DEVDROS, VP
PRATIK NATASIA, HEAD RETAIL
HANSA EVENTS & ACTIVATION
SUJIT KOTE, GM
Started in 1996, the R K SWAMY Media Group is among the leading media agencies in India with a national footprint. It is owned by the R K SWAMY HANSA Group, the fourth largest marketing and communications group in India serving over 250 companies in India and the USA. R K SSWAMY Media Group operates as a Division of R K SWAMY BBDO, and caters to clients looking for integrated full services from an advertising agency.
The agency’s name ‘R K SWAMY Media Group’ is derived from the parent company, R K SWAMY HANSA Group. The name reflects the integrated solutions approach to its clients’ media needs for media planning, buying, digital, OOH, retail & events.
The R K SWAMY Media Group has 170+ media professionals working across a six office network – Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkata – supported by 11 satellite offices across the country. The parent group, with over 1,200 professionals in its fold, offers Creative and Media Services, Market Research, Direct/ CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.
RAYMOND GROUP, LIC GROUP, SBI, CENTRAL BANK, HAWKINS, SHRIRAM GROUP, ADVENTZ GROUP, MTNL, RBI, TAFE, GENERAL AIR CONDITIONERS, INDUSIND BANK, ONGC, INDIAN OIL, GAIL, APARNA GROUP, MARGADARSI CHIT FUNDS, KALANJALI, RASNA, SIEMENS, BAYER, NILKAMAL, @ HOME, FABER CASTELL, BHARAT MATRIMONY, SNICKERS, PEDIGREE, JM FINANCE, MARG PROPERTIES, FORTIS HOSPITALS, KHAZANA JEWELLERY, GEMINI EDIBLE OILS, ZUARI CEMENT, SKYLINE CONSTRUCTIONS, MAKRO TECHNOLOGIES
THE NEW CAMPAIGNS
SHRIRAM TRANSPORT FINANCE NCD ISSUE, PARK AVENUE SLIVER FACE WASH, RASNA FRUIT PLUS, SNICKERS, PEDIGREE, PREMIUM FRIDGE SMELL WELL, MAKERS CAMPAIGN
Internationalist Awards for Media Innovation in Print, NY 201 One Silver
Internationalist Awards for Innovative Digital Solutions, Dec 2010 – One Silver
Indian Digital Media Awards National ‘Best Website Debut’ – Gold
exchange4media Radio Advertising Awards, Oct 2010 – One Gold
Internationalist Awards for Digital Innovation, NY 2010 – One Bronze
Internationalist Awards for Media Innovation, NY 2009 – One Gold, One Silver, One Bronze
GoaFest 2009 – Media Innovation – One Silver
The team works with the philosophy “Enjoy the work you do. And do the work you are proud of”. Every Friday afternoon is “Learn with fun time” where team capabilities are updated through continuous training. The team also celebrates all festivals, and Friday evenings are about interaction, bonding and fun through spontaneous gigs, quizzes, Antakshari or just chilling out and bonding. On every employee’s birthday, the day is made special for the person.
THE ESSENCE, ACCORDING TO SANDEEP SHARMA
Q] What is the USP of Team R K SWAMY Media?
A challenger mindset, coupled with an empowered team encouraged to work entrepreneurially. We work with the philosophy: “We don ’t need a large hammer. We must look for the sharper nail.” We are a truly integrated media solutions company and have long term relations hips with most of our key clients. We have also retained senior tale nt within the agency. In a world where Creative and Media have been decoupled , we work closely with the creative agency and deliver a seamless service.
Q] How does the road ahead look like? What are the new frontiers the agency is looking at?
Very promising & exciting. We are fully geared up to go to the next level. We have strengthened our leadership team and put in place strategic proprietary tools to enhance planning and buying. We continue to invest in the digital space and strengthen our integrated media services offering. Thought leadership and Innovation are the key future drivers for our agency.
Q] What is the essence of R K SSWAMY Media Group, in one word?
Depth, commitment, client’s trust
R K SWAMY Media Group has published the 11th edition of its Media Market Guide for the year 2011-12. The comprehensive pocket handbook is used as a valuable and handy reference across the advertising and media industry.
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format. The guide contains market demographics, audience description and information on various media. There are sections that talk about penetration and usage of products. Important information compiled from various sources is given in the form of snippets for quick reference.
Sandeep Sharma, President, R K SWAMY Media Group said, “The guide encompasses two decades of our knowledge, understanding and experience of the market and the insights of the media scenario in India. The increasing demand to access information in a pocket handbook format has encouraged the team to improve the content and add value with each edition.”
The Media Market Guide is available free to clients, media owners and advertising professionals.
R K SWAMY Media Group comprising Media Direction, Hansa Media Services, Hansa Outdoor and Digital Direction is a part of R K SWAMY Hansa, a leading marketing communications and services group that serves over 150 companies in India and USA.
R K Swamy Media Group has won the media duties for Khazana Jewellery, a jewellery retail chain from South India.
Commenting on the win, Sandeep Sharma, president, R K SWAMY Media Group, said, “We are extremely delighted to partner with Khazana Jewellery. We thank the management of Khazana Jewellery for their faith in us and are confident of adding disproportionate value to their media investments. We also believe this is a testimony to our passion to deliver the best for our clients. Our team under the able leadership of K Satyanarayana, VP (west and south) will spearhead this partnership”.
Kishore Jain, managing director, Khazana Jewellery, added, “We welcome R K SWAMY Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K SWAMY Media Group will add value in achieving our goals”.
Khazana Jewellery is headquartered in Chennai and has 20 stores across South India. Khazana has been present in the retail space for over two decades.
Rajagopal was vice-president, investments (West) at MPG. Gautam Rajagopal has joined R K Swamy Media Group as general manager and national head, buying. He will manage national level buying for all clients, with a specific focus on television, cinema and radio.
Rajagopal will be based in Mumbai and will be a part of the senior management team at R K Swamy Media Group.
It may be recalled that afaqs! had reported the news of Rajagopal quitting MPG, where he was the vice-president, investments (West). At MPG, he has been responsible for growing businesses in his other assignments at Starcom, Carat, OMS, Madison and Contract.
Confirming the appointment to afaqs!, Sandeep Sharma, president, R K Swamy Media Group, says, "Gautam has more than 17 years of national level buying experience in the broadcast medium. He has a strong sense of market realities and has sound relationships with the media partners. He will help drive better return on investment (ROI) for our clients and contribute to growing the business."
Commenting on his new assignment, Rajagopal says, "My major role will be to consolidate buying across the country and assist in new business development. I expect the support of my colleagues and seniors to succeed in this endeavour."
For the record, Rajagopal has been with MPG India since May 2011, before which he was working with Beehive Communications as vice-president, media services. At Beehive Communications, Rajagopal spent more than four years.
He started his media career in 1995 with Contract Advertising, following which he worked with agencies such as Madison, Mediavision and Carat Media Services.
In 2003, Rajagopal joined Starcom MediaVest Group as group head, broadcast investment. After two years, he moved to Mudra (Optimum Media Solutions), where he worked for the next two years, before joining Beehive Communications.
He has worked across various categories of brands such as HDFC Bank, Asian Paints, Parle, Bisleri, P&G, Heinz, Skoda, Bajaj and Cadbury.